Cookie Policy

Cookies are small text files that websites place on your device (computer, phone, or tablet) when you visit them. They are widely used to make websites work, work more efficiently, and provide information to website owners.

Some cookies are essential for the website to work. Others help us understand website use or measure advertising. This policy explains what we use and how you can control it.

We use cookies for four purposes, grouped into the categories recommended by the ICO (Information Commissioner's Office):

2.1 Strictly necessary cookies

These cookies are essential for the website to function. They enable core features like page navigation, form submission, and security. You cannot opt out of these cookies — without them, the website would not work.

Under PECR (Privacy and Electronic Communications Regulations 2003), strictly necessary cookies do not require your consent.

2.2 Functional cookies

These cookies remember your preferences and choices to provide a more personalised experience — for example, remembering which design variant you selected, or saving your progress through our quote form.

Functional cookies are off by default and are only set if you enable them through our cookie preferences panel.

If a storage item is genuinely essential to a feature you actively request (for example, completing a security check when submitting a form), we treat it as strictly necessary and explain it in section 3.1.

2.3 Analytics cookies

These cookies help us understand how visitors use our website — which pages are most popular, how visitors move between pages, and where visitors encounter problems. This information is aggregated and anonymised, so it does not identify you personally.

Analytics cookies are off by default and are only set if you consent through our cookie preferences panel. You can withdraw consent at any time.

2.4 Marketing and advertising cookies

These cookies track your activity across websites to help us measure the effectiveness of our advertising campaigns and, where applicable, to show you relevant advertisements. They are typically set by third-party advertising platforms.

Marketing cookies are off by default and are only activated if you give explicit consent through our cookie preferences panel. You can withdraw consent at any time.

The table below lists the cookies used on our website, grouped by category.

3.1 Strictly necessary cookies

3.2 Functional cookies

3.3 Analytics cookies

3.4 Marketing and advertising cookies

3.5 Other similar technologies (not cookies)

We also use browser storage technologies that are not cookies.

Using our cookie preferences panel

When you first visit our website, you will see a cookie banner that gives you the choice to:

• Accept all cookies — Enables all cookie categories (strictly necessary, functional, analytics, and marketing)
• Reject all — Only strictly necessary cookies remain active. Functional, analytics, and marketing cookies are blocked.
• Manage preferences — Opens a detailed panel where you can enable or disable each category individually

You can change your preferences at any time by clicking the "Cookie preferences" link in the footer of every page, or by visiting /cookie-policy and using the preferences panel.

How consent is recorded

When you make a choice on the cookie banner, we store your preference in a first-party cookie (cookie_consent) on your device. This cookie lasts for 12 months. After 12 months, we will ask for your consent again.

If you clear your browser cookies, your consent record will be deleted and the cookie banner will appear again on your next visit.

Using your browser settings

You can also control cookies through your browser settings. Most browsers allow you to:

• View what cookies are set
• Delete individual or all cookies
• Block cookies from specific or all websites
• Set preferences for first-party vs third-party cookies

Here are links to cookie management instructions for common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

If you disable or reject cookies, some parts of our website may not function as expected:

How our cookie banner works

Our cookie consent mechanism works as follows:

1. First visit: A cookie banner appears at the bottom of the page with three options: "Accept all", "Reject all", and "Manage preferences".
2. No cookies are set (other than strictly necessary cookies) until you make a choice.
3. If you accept all: All cookie categories are activated immediately.
4. If you reject all: Only strictly necessary cookies remain active. Functional, analytics, and marketing scripts/storage are not loaded.
5. If you manage preferences: A panel opens showing each cookie category with a toggle. Strictly necessary cookies are always on (greyed out, cannot be disabled). You can enable or disable functional, analytics, and marketing categories individually.
6. Your choice is recorded in the cookie_consent cookie and respected on all subsequent page loads.
7. Changing your mind: You can reopen the preferences panel at any time via the "Cookie preferences" link in the website footer.

Technical implementation

Scripts and tags for functional, analytics, and marketing categories are only loaded after consent is given. Strictly necessary technologies load without consent because they are essential to website operation.

We do not use "soft opt-in" or "consent by continued browsing" approaches — consent requires an explicit action (clicking a button or toggling a switch).

Some cookies on our website are set by third-party services that we use. These third parties have their own privacy and cookie policies, and we encourage you to read them:

We do not control the cookies set by these third parties. If you have questions about their cookies, please refer to their privacy policies directly.

We may update this cookie policy when we add new cookies, change providers, or when legal requirements change.

When we make material changes, we will:

• Update the "last updated" date at the top of this page
• Reset your cookie consent preferences so the banner appears again, giving you a fresh choice

The current version of this policy is always available at /cookie-policy.

Last updated: [To be set on publication]

If you have any questions about our use of cookies, contact us:

• Email: Show email
• Phone: Show phone
• Post: Watt & Waves (Watt & Waves Ltd), Unit 1, Exeter Business Park, Station Road, Exeter, Devon, EX1 0AA

For questions specifically about how we handle your personal data, see our Privacy Policy or contact our data protection contact at Show privacy email.